hashtags are keywords preceded by the # symbol allowing you to find the subjects that interest you the most or so make it easier for people to find you on instagram. They are important as they allow you to have more likes, more comments, therefore more engagement and above all more followers. Hashtags can also be used to look at what is happening in the market, who are your competitors, what are the best performing hashtags, the best performing niches and therefore to really have a global vision of what you are doing on instagram. Mayssa Kasbi, Lifestyle content creator and influencer marketing and social media strategist, gives us advice on how to properly use hashtags on Instagram. Sign up now and practice the following tips for using hashtags well and you will see that your account will take off.